gem is harnessing the power of social media and translating that into tangible benefits for our clients and their customers.

gem’s social media capability has three main elements which can be used in isolation or in combination together:

Social Marketing

Social Marketing involves proactive outbound messaging via tools such as Twitter and Facebook in order to stimulate conversation, to define your brand personality and to create a buzz around your business. 

Social Analytics

gem uses state of the art technology to capture, aggregate and analyse millions of social media feeds. gem’s offering in this area makes sense of social media chatter to provide actionable insights and recommendations for our clients.

Social as a Channel

gem’s Social Channel offering refers to our ability to use Social Media tools as another channel of communication with customers. Customers and end-users can engage via online community forums or directly via tools such as Facebook and Twitter. Where our Social Marketing capability is about generating conversation, our Social Channel capability is about reacting and engaging via social media in the provision of customer service and support.

gem is a thought leader in social media and received the Gartner Cool Vendor Award for the work we do behalf of our clients and their customers.

Contact social media team  for more information and find out how gem can provide a World Class Social Media Offering for your brand.  Social.media@the-gem.com